Who would be the audience for your media product?
The target audience for our thriller opening is from the age of 18 to 25 year olds.
The ages range from a teenager to an adult and they enjoy similar media products as they re from near enough the same generation. My group and I thought hard about all the things that the target audience are interested in and why they would like our thriller. When we first looked into what the target audience would be of our thriller film we thought about the different things that the different generations do. Thriller films are mostly appealed for the younger generations as we found out when we did a questionnaire. They would enjoy these things listed below as they're of the generation that like the same things:
- Social Media
- YouTube
- Netflix
- TV
- Technology
- Phones
- Shops
Questionnaire results:
Most thriller films have the target audience of from the ages of 15 to 18 years old which made my group and I think that having the target audience be 18 would be the best selling point for our thriller.
My group and I felt that doing a questionnaire asking 10 questions to our target audience would give us some information about what they wanted to see in our thriller film. This helped us to see what age ranges want to watch a thriller film and what they want to see happen during it. In our questionnaire 95% were female, showing us that females are more likely to watch thriller films then men. However, we want to make sure that our thriller opening appeals to both genders to enable us to appeal to a lot more people. We also found that 59% were between the ages of 13 to 20 years old that liked thriller films which suggested to us the target audience that we should go with.
Another question that I found interesting to get a result from is the question where I asked what they liked most about thriller films. The result that people liked to see most in a thriller film is a plot twist which we looked into doing in our thriller opening. We didn't have a plot twist but we did look into doing a mystery to make the audience continuously ask questions as to what is happening. I feel that this was the right decision because plot twists are very stereotypical which we wanted to change to make original for our thriller opening.
The questionnaire that we did was overall extremely useful for us as we found out more about what the target audience wanted to see which then helped us to interpret this into our thriller opening.
Gone girl has a very similar target audience to our thriller film as in Gone Girl it is a mystery throughout to find why and how the girl has gone missing. The similarities between both of these plots is that throughout the audience is left questioning what has happened to the girl/s and clues are given to help think of what may of happened to the people that are missing. Some obvious differences are that Gone Girl is about a relationship that has over time gone wrong with a lot of mystery as to why the girl went missing also this is due to things like domestic violence. However, our thriller opening is about two children that have been taken by somebody not going missing by their own choice. This is a very good example of a film related to the target audience for us to look at as the storyline and information is for a set target audience. The target audience for Gone Girl is for people that are young adults as it discusses issues in a relationship for her going missing which is the same for our thriller opening for the audience finding out what has happened to them at the same time as the characters.
Another question that I found interesting to get a result from is the question where I asked what they liked most about thriller films. The result that people liked to see most in a thriller film is a plot twist which we looked into doing in our thriller opening. We didn't have a plot twist but we did look into doing a mystery to make the audience continuously ask questions as to what is happening. I feel that this was the right decision because plot twists are very stereotypical which we wanted to change to make original for our thriller opening.
The questionnaire that we did was overall extremely useful for us as we found out more about what the target audience wanted to see which then helped us to interpret this into our thriller opening.
A film that has the same target audience:
Gone Girl:
Gone girl has a very similar target audience to our thriller film as in Gone Girl it is a mystery throughout to find why and how the girl has gone missing. The similarities between both of these plots is that throughout the audience is left questioning what has happened to the girl/s and clues are given to help think of what may of happened to the people that are missing. Some obvious differences are that Gone Girl is about a relationship that has over time gone wrong with a lot of mystery as to why the girl went missing also this is due to things like domestic violence. However, our thriller opening is about two children that have been taken by somebody not going missing by their own choice. This is a very good example of a film related to the target audience for us to look at as the storyline and information is for a set target audience. The target audience for Gone Girl is for people that are young adults as it discusses issues in a relationship for her going missing which is the same for our thriller opening for the audience finding out what has happened to them at the same time as the characters.
Our thriller opening target audience:
Looking back at our final thriller opening, I'm happy that our plot implies the target audience that we wanted to get across. The questionnaire really helped us to connect with the target audience and understand what they wanted to see in the opening and then input this into our own. I feel that the characters are relatable to the audience as the age of our target audience 18 to 30 year olds will be able to connect and understand what they're going through better. This will therefore, attract the target audience and encourage them to watch the film and therefore the film will overall be more successful.
Overall, I feel that my group and I have considered most interests of the target audience and applied it to our thriller to help us to engage them and make them want to watch it.
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